Just saw Hines Ward promoting chocolate milk in a commercial during the Tour de France. This represents an interesting new marketing campaign for milk producers. Soy and almond milk producers like Silk have been marketing heavily to the mass market on taste. But they apparently haven't realized the potential of the sports drink recovery market. And milk producers have jumped quickly. Soy chocolate milk is just as beneficial as chocolate milk, but does tend to be a bit more expensive. I love chocolate soy milk, and drink it for recovery after every workout, but only if I remember to buy it!
Hines Ward, as of July this year, is training for an Ironman. He completed Ironman 70.3 Kansas in June 2013.
Here's the Hines Ward commercial:
Here's a link to a scholarly article on chocolate milk as a recovery drink. Perfect blend of carbs and protein: http://scholar.google.com/scholar_url?hl=en&q=http://oakbrooksc.com/docs/stager_chocmilk_study.pdf&sa=X&scisig=AAGBfm2qfI1_JIkJfp1Qbjkg9tmg9LSH4Q&oi=scholarr
Hines Ward, as of July this year, is training for an Ironman. He completed Ironman 70.3 Kansas in June 2013.
Here's the Hines Ward commercial:
Here's a link to a scholarly article on chocolate milk as a recovery drink. Perfect blend of carbs and protein: http://scholar.google.com/scholar_url?hl=en&q=http://oakbrooksc.com/docs/stager_chocmilk_study.pdf&sa=X&scisig=AAGBfm2qfI1_JIkJfp1Qbjkg9tmg9LSH4Q&oi=scholarr
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