In many ways B&N is fighting a losing battle. I remember the CEO stating on the news a few years ago that sales at brick and mortar stores still comprised 80% of revenue and that they planned to slowly transition to ebook sales. I guess that number is falling faster than he thought it would. The Nook will never have the same aura as the Kindle or iPad.

http://money.cnn.com/2013/07/08/news/companies/barnes-noble-ceo/index.html?source=googleplus